TEAM FOX is an online community for men who are into men. It’s mission is to create a resistance to impersonal dating platforms, where people merely scroll through a catalogue of faces.
It was clear that the service needed a fox in it’s logo. A cheeky grin broke the symmetry and made the logo more organic. Logged in users can also find an easter-egg version of the mark, opening it’s eyes briefly.
We decided for the font used, in order to represent a strong and powerful community.