In Austria, chimney sweepers usually don’t have their own logo, but share one symbol. In order to stand out from the crowd, and also display the construction branch the company runs, they approached us for their own logo.
We decided on the idea of the L shaped like a chimney and a roof.
The bold font symbolises the generation-strong foundation the company stands on.
Since the logo would mainly be used in print, we decided to go with a very strong red and pure black.