Originally the Startup wanted to be called MP (Modern Personell), but they changed their mind after the logo creation.
Luckily, we didn’t go with any of the MP symbols we thought of, but with a mark that stands for the network and the digital methods of the company.
The hashtag symbolises the technologies used. The crossing lines of the logo hold the connections made. And the circle they are in, give the logo the psychological polish, as people from all over the world unconsciously connect the shape with community and networks.
Another way of interpreting the logo would be four people holding their hands together as a gesture of unity.
We decided to go with blue, since it’s a colour that evokes a feeling of trust.