Architect DI Kurt Loichtl knew, logos where not too common for architects in Austria. Having us create a professional logo would elevate his brand above the competition.
We decided to use his initials in the logo, which lead us to a shape that symbolises a pencil, touching paper. Also, if you would turn the elements of the logo around a little, you’d end up with a little house, which makes for great potential for a logo animation.
The logo is embedded into a square with rounded corners, implying a solid foundation.
The colour orange was picked by the client, since he’s used it in his previous identity and wanted to stay on a clear path with his customers.